fashion, fashion show, fashion design, fashion old, fashion week, fashion women, fashion men, fashion 2010, fashion games, fashion clothing, fashion model, fashion dress, fashion 2009, fashion trends, fashion online, fashion jewelry, fashion style, fashion girls, fashion jobs, fashion wholesale, fashion high, fashion barbie, fashion shoes, fashion bug, fashion 2008, fashion size, fashion nightout, fashion doll, fashion school, fashion mall, fashion newyork, fashion fall, fashion magazine, fashion store, fashion accessories, fashion summer, fashion spring, fashion 2011, fashion ladies, fashion movie, fashion up, fashion winter, fashion hair, fashion runway, fashion spot, fashion teen, fashion vintage, fashion tv, fashion square, fashion black, fashion plus, fashion shop, fashion pictures, fashion london, fashion photos, fashion download, fashion retro, fashion wear, fashion shirts, fashion institute, fashion fever, fashion latest, fashion blog, fashion watch, fashion street, fashion jewellery, fashion merchandising, fashion art, fashion boots, fashion rocks, fashion ny, fashion outlet, fashion video, fashion uk, fashion valley, fashion college, fashion bratz, fashion jeans, fashion retail, fashion industry, fashion music, fashion tips, fashion photography, fashion jojo, fashion home, fashion songs, fashion 2007, fashion fair, fashion young, fashion recipe, fashion wedding, fashion hot, fashion jackets, fashion angeles, fashion rings, fashion japanese, fashion full, fashion history, fashion city, fashion american"' name='keywords'/>
Please Click Here to Close

Silvie Koang HERMIONE DE PAULA'S AW10 COLLECTION EMERGED FROM ICE Wednesday, February 24, 2010 Posted by Fashion Junior at Large I attended a lot of the off schedule shows this season (whilst Fashion Editor at Large hit all the big nam... 5

HERMIONE DE PAULA'S AW10 COLLECTION EMERGED FROM ICE

Posted by Fashion Junior at Large

I attended a lot of the off schedule shows this season (whilst Fashion Editor at Large hit all the big names and will be posting on them asap) which means I spent a fair amount of time in the Freemason's Hall covering the Vauxhall Fashion Scout designers. You might recall I was particularly excited about their Merit Award winner Hermione de Paula.

Vauxhall Motors (the prime sponsors) and Fashion Scout are both keen supporters of emerging British fashion talent and innovative design, and their partnership contributed a great deal to Hermione's first successful solo show:

 
  
  
 

This collection was a departure from last season's soft rose coloured hues. It was graphic and monochrome with shapes which served to exaggerate the female form. 

After all the applause had subsided I managed to get a word with Hermione backstage:

E: This was you first solo show – how did it feel?

H: Really nerve wracking. I was more worried about the attendance than the actual show. You know when you throw a party and you panic that nobody will turn up?

E: What about the run up? Did anything go wrong or was it all smooth sailing?

H: It actually went well. This was the first time I’ve been super organised with my time. Having said that there was an episode with the snow, and then everyone got sick so I think I did the whole collection in a month and a half.

E: What was the inspiration for this collection?

H: Ice. I started off making my prints from ice sculptures. I borrowed a freezer from my local corner shop and it filled up my front room. I stuck half mannequins in it and sculpted around the form. Then I photographed the end product and used that as a starting point. In previous seasons I’ve used fresh flowers for my prints, this time I put the flowers in water and froze them, and created the wor4k from the result. 

E: What were the locks and keys about?

H: It was kind of based around the idea of chastity belts. I used skeleton logo keys – everything has a lock and key because each piece is precious

E: What’s the next step?

H: I’m really excited to be with Vauxhall Fashion Scout. Who knows? David Koma and William Tempest have done really really well from this platform. We’ll have to see.

Hermione's SS10 collection is currently stocked at Browns Focus.

Photos: Catwalking.com
Related Posts Plugin for WordPress, Blogger...

Copyright © Arty Farty Fashion Party

Template By: Arty Farty Fashion Party Sponsored By: Free For Download Themes