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Unknown LONDON FASHION WEEK MEN'S DAY: CHRISTOPHER SHANNON AW12- AN EVERYDAY MAN Friday, February 24, 2012 Guest post for Fashion Editor at Large by Joshua Drew Christopher Shannon AW12 (photo: catwalking.com) Receiving the NEWGEN MEN sponsorship ... 5

LONDON FASHION WEEK MEN'S DAY: CHRISTOPHER SHANNON AW12- AN EVERYDAY MAN

Guest post for Fashion Editor at Large by Joshua Drew

Christopher Shannon AW12 (photo: catwalking.com)

Receiving the NEWGEN MEN sponsorship in just 2010 Christopher Shannon has propelled his label to new heights in only a matter of years. This Central Saint Martins graduate should be hanging up in every man’s wardrobe by next season, and you don’t even need to be a fashion frenzied animal to adorn a collection suited for you, me, them and us.



His collection shown Wednesday was inspired by Matthieu Kassovitz's gritty 1995 film La Haine, and Sinèad O’Connor. An unlikely blend that worked by making icons of key pieces in the Shannon wardrobe, namely easy to wear pieces such as Harrington jackets with beautiful paisley detail, parkas with monochromatic prints and great bomber jackets with pristine white lace back panels. 


Key looks from Shannon's AW12 collection (photos: catwalking.com)

“ The boys modelling in the show were actually street cast, and when I saw them in my clothes I thought to myself, 'wow, the Christopher Shannon man is real, and accessible',” the designer told me post show. I couldn’t agree with him more. These clothes were not catwalky crap, it was proper gear for guys. The new season demonstrated sports aesthetic with functional cuts and large zip detailing. Shannon pieces were wearable, functional and most of all perfect for any man who simply appreciates good technique, impeccable design and continuous consistency. Here's to next season Shannon! 

This outrageously interesting backpack is at the top of my menswear wish list.
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