Posted by Bethan Holt, Fashion Junior at Large
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| A sea of Volts (image from gizmodo.com.au) |
If Nike were ever worried about not getting a look in at these games, given that Adidas is the Official Kit Sponsor, then they can breath a neon tinted sigh of relief because almost every single track and field athlete (many of them are sponsored by Nike) has had a super bright pair of Volts on their tootsies, hallucinating us via the speedy swish of yellow and distinctive black ticks on the bottom of our screen. And now I think I speak for us all when I say I need a pair of my own, even if I'm not going to be breaking any records in them.
The Nike neon shoe phenomenon was brewing long before the Olympics. It's not like a Nike trainer has ever been a fashion no-no, the brand has long excelled when it comes to making trainers cool but in recent months the neon versions of styles from the Flex, Fly and Free ranges have been popping up more and more on the feet of stylish girls and fashion editors. Alexandra Shulman, Vogue Editor in Chief more often seen in kitten heels, wore her pink pair back in June. Thankfully, Nike are giving us the chance to get our hands on
our very own very special pair of Volts. As part of the Nike x Liberty AW12 collab, the Volt will be available (spikes and all) with the slight update of a Liberty Mirabelle print faded over the luminous yellow. They're rather special. If you don't spend much time on the track then there are loads more equally fluoro fab trainers both in the Liberty collection and in the
Nike mainline. Here's some Liberty x Nike shoe p**n for you...
Buy them and more from the collab online and at Liberty on Regent Street.
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| Liberty x Nike Zoom Victory Spike |
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| Liberty x Nike Zoom Ja Fly |
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| Liberty x Nike Zoom Victory spike |
All images, unless otherwise stated, courtesy of Nike.
